The AI Bookability Index

Can AI assistants actually book or buy from a local business?

We ask real AI assistants to do real tasks for real businesses. Book a table, buy a product, get a quote. Then we read back what they said and honestly count what happened. Nobody else publishes this.

The finding

What we have measured so far

70%
of the time, an AI assistant asked to book, buy or get a quote from a real business actually managed it, not just described it.

Based on 7 businesses tested since 19 Aug 2026, across 71 scored checks (15 more excluded. See Methodology).

By AI assistant

Who could actually finish the job

ChatGPT84%
19 scored checks, 4 excluded
Claude77%
22 scored checks, 1 excluded
Gemini69%
13 scored checks, 10 excluded

What we actually test

Four steps between a question and a customer

Find you

Somebody asks for a business like yours, without naming you. Does the assistant come back with you at all?

Understand you

Does it describe what you actually sell or do, correctly, rather than a guess or a competitor's version?

Find a price or a time

Can it get to what it costs, or when you are free? This is where most answers quietly stop.

Finish the job

Could a real person have booked, bought or enquired from that answer alone? This is the only step we count as a pass.

A check that failed for a technical reason, the assistant was switched off or the request errored, is never counted as a pass or a fail. It is excluded, and the number excluded is stated on every bar.

By type of task

Some jobs are much harder than others

Buying a product57%
28 scored checks, 8 excluded
Finding a stockistNot published yet
4 of 5 businesses needed · 15 scored checks, 1 excluded
Booking a demoNot published yet
2 of 5 businesses needed · 5 scored checks, 1 excluded
Starting a free trialNot published yet
2 of 5 businesses needed · 5 scored checks, 1 excluded
Booking an appointmentNot published yet
1 of 5 businesses needed · 4 scored checks
Finding pricingNot published yet
2 of 5 businesses needed · 4 scored checks, 2 excluded
Getting in touchNot published yet
1 of 5 businesses needed · 4 scored checks
Table / appointment bookingNot published yet
1 of 5 businesses needed · 3 scored checks, 1 excluded
Understanding a productNot published yet
1 of 5 businesses needed · 3 scored checks, 1 excluded

A striped bar means we have run the checks but not yet tested enough separate businesses to publish a percentage. We would rather show you nothing than a number built on two shops.

Where these numbers come from. Based on 7 businesses tested since 19 Aug 2026, across 71 scored checks (15 more excluded. See Methodology). We publish a figure only once at least 5 separate businesses sit behind it.
Read the full methodology

For each business, we send real, natural-language questions, the same kind a customer would type, to live AI search assistants (ChatGPT, Gemini and Claude), the same engines a customer is actually likely to use. We read back exactly what each assistant said and score it against the four steps above.

A check that failed for a technical reason, the assistant wasn't switched on, or the request errored, is never counted as a pass or a fail. It is excluded and the exclusion is stated: this page currently excludes 15 checks on that basis, out of 86 total. Numbers shown as of 11 Nov 2026.

This does not click through a real checkout or booking flow. It is what an AI assistant with web access can find and infer, which is the exact same starting point a real customer asking that assistant would have.

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